Mercedes-Benz Vans Transport Safety Month
BRIEF
We need to promote road safety and road safety month, by encouraging Vans customers to keep their vehicle in a roadworthy condition through MBSA’s GenuineParts and services.
INSIGHT
If you don’t roadworthy your vehicle, you could end up in all sorts of trouble.
RATIONALE
Ambulances and other emergency service vehicles are, unsurprisingly, vans. That’s what we’re selling: vans. But we’re also selling safety. Let’s combine these two and compare being in your own van to being carted off in an ambulance or police van.
Agency: Joe Public Ignite | ECD: Pippa Capstick | CD: Martin Schlumph | Retouching: Simon Keeling
Copywriter: Stephen Pollock | Art Direction: Vanessa von Broembsen
