iliadin Rudolph Poster
CHALLENGE
The nasal decongestant category is not known to have much fun. It’s full of blocked noses, pain and ongoing discomfort.
IDEA
So when the festive season came round, a time of good cheer, iliadin, the market leader in nasal decongestion,
decided it was high time to wish doctors, pharmacists and their patients a happy festive season complete with a little twist.
We designed a poster that could be put up in doctor’s waiting rooms and in pharmacies, wishing everyone a happy festive season.
We used the well-known song, ”Rudolph the red nosed reindeer” as the theme, but dropped the red nose part of the title to illustrate
iliadin’s brand promise – nasal decongestion.
ECD: Pippa Capstick | CD: Michael Estment
Copywriter: Pippa Capstick | Illustrator: Wanda Priem | Design: Vanessa von Broembsen
